Noveastern (trademark of Novares) inaugurated its new plant located in Pinghu and confirms its strategy to keep developing in China.

The inauguration took place on April 18, 2024, after the decision to move the industrial activities from Kangqiao (Shanghai) to Pinghu (Zhejiang). This relocation decision was taken two years ago to anticipate the Shanghai Government’s new direction for its industrial plan.

In line with the Group’ strategy to be leader in the China Market, based on the development of EV, Noveastern sought a new implantation to secure its production in the same region. The Group invested 110 MCNY in this project that allows to continue serving the same customers (SGM/FORD/BOSCH/ BHTC/BMW…) and develop new ones.

VIP From Left to right:
Yanjie LI – Noveastern Pinghu Plant Director;
Mr.Haoqiang GE – Town Mayor, Deputy secretary of Dushan Port Party Working Committee;
Mr. Joan VALADOU – Consulate General of France in Shanghai, General Counsellor;
Mr.Pierre BOULET – Novares Group CEO;
Mr. Zhen DAI – Executive Deputy Mayor, Member of the Standing Committee of the Municipal Party Committee, Pinghu city;
Philippe VAYSSETTES – Noveastern Business Unit President – China;
Mr.Wei WU – Executive Deputy Director of Dushan Port Committee.

The agreement was signed on March 3rd, 2023, between Pierre BOULET, Novares CEO and Mr.Zhihao ZHUANG, who was the Chairman of Dushan Port Economic Development Zone for an 11,683 sqm building to accommodate approximately 250 employees, and can be equipped with various advanced processes, such as 26 injection machines (including 2K in-mold foil), laser graving process, world-class interior painting technology, and various systems for decorated interior parts and mechanisms.

In the respect of its code of ethics, Novares has focused on sustainability and safety of the environmental workplace. Different high-quality systems have been installed to save energy and significantly reduce the carbon footprint, such as the solar panels on the 10,500 sqm roof producing green energy.

The Group would like to thank all the Officials and Companies involved in the project and the internal Teams for the outstanding performance to respect the timing and the production plan.


Based in France, Novares is a global supplier of plastic solutions that designs and manufactures complex components and systems that serve the future of the automotive industry.

The company creates and produces advanced automotive solutions with technical plastic injection for greener, lighter and connected cars with intelligent and intuitive interfaces for all passengers.

Novares co-develops and provides engineering and manufacturing expertise to virtually every OEM in the world and many Tier 1 companies in the automotive market.

Novares, which is behind the construction of one in three vehicles in the world, achieved a turnover of 1.2 billion euros in 2023, thanks to its presence in 22 countries, its 37 manufacturing plants, its 6 centers of expertise, its 7 technical centers and 17 customer service centers around the world to partner with customers.

Noveastern is a trademark of Novares Group.